Our innovative, multi-media campaign Time4Families, created in partnership with NHS Sefton and Alder Hey Children’s NHS Foundation Trust, was shortlisted in the best social marketing category by the Association for Healthcare Communications and Marketing Awards.
The aim of the campaign was to promote positive family relationships in south Sefton (Merseyside) in recognition of the crucial role that parents and carers play in children’s mental health and wellbeing. The campaign, which we implemented through our sister company Engage2Change, encouraged families to spend more positive time together by changing perceptions of the value of time spent as a family and the way in which this contributes to children’s emotional wellbeing and resilience.
We launched the campaign in National Family Week with a fun-filled red carpet première of a diary style DVD featuring local children in the target age group talking movingly about what family life meant to them.
Client’s view
“This social marketing project required a thoughtful understanding of quite a subtle child mental health promotion message and the ability to work alongside Child Mental Health Specialists and across agencies. Engage2Change worked tirelessly as true partners in this endeavour bringing significant expertise, experience and dynamism. I was particularly impressed by their belief in the value of rigorous qualitative research and participation at all stages of the project, and their genuine compassion for the young people and families involved.”
